R1-02 Sprint 8 Lean Canvas

Supports slide 6.

My Module 1 final assessment (Sprint 8, dated 18 Jun 2025) was a Lean Canvas for AssuredBook.com, Jody’s book. It’s the first of the four hunches on slide 6, written before STIGViewer came to us.

The hunch, as I wrote it

“Women in business can be deeply affected by self-doubt, imposter syndrome, and toxic workplace dynamics, which significantly hinder their confidence and professional growth. She believes these profound, emotional struggles are inadequately addressed by conventional leadership resources.”

The objective: sell the book, then the newsletter and community, then the services Jody had planned. I called it “pyramid publishing”: books at the base, courses and speaking at the top.

The riskiest assumption

The canvas says it plainly: “Before even thinking about putting time and money into the premium and high-touch offerings we needed to de-risk her assumptions about whether or not the entry-level content would sell.” That’s the assumption slide 6 names: the book is a funnel, not the product.

The segments

Segment	Who	Role
Empowered Insiders	Beta readers who contribute stories	Beachhead. “And even then, they don’t pay the bills.”
Book purchasers	Women 25 to 55, urban US metros	Primary market. They pay the bills.
Service purchasers	HR and DEI leaders, companies of 10 to 500, $1,500 to $25,000 budgets	Courses and programmes

What happened

Readers bought the book and praised it. Nobody enrolled in a class, and the income is Jody’s, not MoxyWolf’s (slide 7, R1-07).

Sources

• Module 1 Sprint 8 Assessment.pdf and .pptx, 18 Jun 2025: 11 - Project Knowledge/2505.C01. Inspiration and Product Creation/Sprint 8 Final Assessment/Assessment/Assessment/
• Assuredbook.com ICP.md, same folder.
• Capstone Facts Reconciled, 17 Oct 2026: Assured income goes to the author.