R1-03 Sprint 12 comprehension tests

Supports slide 7.

My Module 2 Sprint 12 assessment (17 Jul 2025) was a comprehension test of the AssuredBook.com welcome page. It’s the formal discovery work behind the Assured row on slide 7.

What the submission reports

Measure	Result
Participants	15, five per segment
Overall comprehension	89.9% (threshold 80%)
Service purchasers	92.7%
Empowered Insiders	90.0%
Book purchasers	87.0%
Message clarity	4.4 / 5
Personal relevance	4.7 / 5
Action likelihood	4.6 / 5

Method, as submitted: five-second tests, think-aloud walkthroughs, unassisted recall and segment-specific questions. The one problem every participant raised was the BookFunnel sample-chapter flow.

What it taught me, and what it didn’t

The page was understood. Understanding didn’t turn into enrolment. Readers bought the book; nobody signed up for a class. A comprehension pass told me the message landed. It couldn’t tell me anyone would pay for the next step. That gap is the reason slide 7 leads with demand found against why it couldn’t carry the bet.

Not yet evidenced: the participant records behind the 15. The submission refers to a raw data repository that I haven’t located for this pack, and the email search behind R1-04 found no comprehension-test sessions.

Sources

• Module 2 Sprint 12 Assessment.pdf, 17 Jul 2025 (project file).
• Capstone Facts Reconciled, 17 Oct 2026, research count: comprehension tests not found in email.