R1-11 · backs slide 6
R1-11 Venture studio Lean Canvas, Dec 2025
Supports slide 6.
This is the Lean Canvas I wrote for MoxyWolf in December 2025 (created 6 Dec 2025, last edited 12 Jan 2026). I haven’t updated it. It’s the “then” in the then-versus-now story, so it stays as it was.
Open the original canvas (PDF)
What I believed then, and what’s true now
| Dec 2025 canvas | Oct 2026 | |
|---|---|---|
| What MoxyWolf is | A venture studio: “validation before commitment, equity after proof” | One anchor, STIGViewer, earning the next dollar and hour |
| Bets | Five: STIGViewer, DeepFeedback.ai, RegGenome, PR-as-MVP, AssuredBook | STIGViewer anchored; DeepFeedback wound down; RegGenome ended by RegGenome (6 Jul 2026); PRFAQ held; Assured redeveloped |
| Customer segments | Four: defense contractors and agencies, PE firms doing compliance diligence, frontier founders, non-fiction authors | One buyer: the practitioner who has to prove compliance, reached directly and through partners |
| Channel | Owned audience: portfolio products, a legacy list, LinkedIn | Partners: Strike Graph, DTA, Policycode, Sentient, CSA |
| Revenue | Services fund the studio (Gryphon advisory at $500 an hour); products validate | Two organisations paying directly through Stripe, 19 covered by DoD; consulting by exception |
| DeepFeedback | “Live, 30+ customers” | Wound down by 20 Feb 2026 |
| RegGenome | A three-part MOU the RegGenome board proposed: feasibility, market fit, then a joint venture | Part 3 never happened; the content partnership ended 6 Jul 2026 |
| Assured | 25 testimonials to date | Redeveloped, Mar 2026 |
Numbers that read differently today
- Traffic. The canvas says STIGViewer “brings 35,000 visitors weekly.” Today’s measured figure is 36,000 visitors a month (PostHog, Jul to Sep 2026, people not sessions). I’m keeping the canvas as written and using the measured figure in the deck.
- DISA. The canvas calls STIGViewer an “NGO government partnership” with DISA. The deck says it more precisely: DoD and DISA handed STIGViewer to MoxyWolf and funded it, with pricing terms agreed 31 Jul 2026.
Why it’s in the pack
The C1 guide asks how understanding of the customer changed since the original hypothesis. This is the original hypothesis, in my own file, dated. Four segments and five bets became one buyer and one anchor. That narrowing is the customer discovery story.
Sources:
MW Lean Canvas.pptx, created 6 Dec 2025, modified 12 Jan 2026 (file properties)- Current figures: R1-01 PostHog traffic export, R2-05 invoice and payment record, R3-06 verdict log, R4-07 RegGenome JV file