R2-06 Weekly scorecard history

Supports slides 3, 15 and 24.

I set a seven-metric Monday scorecard on 14 August. Each metric has a target, a baseline and an owner. Red two weeks running gets promoted to a Rock or killed. The weekly readings went into my check-ins, and this is that history.

The scorecard (set 14 Aug 2026)

#	Metric	Target	Baseline
1	Qualified sales conversations booked	≥2 a week	0
2	Time to first response on inbound	<4 business hours	36 hours (Visa, 13 Aug)
3	Outbound reply rate, named sender	≥3%	0 of 25 (5 Aug)
4	Partner-sourced qualified accounts	≥1	0 of 528 reachable
5	Upgrade-CTA clicks	Trend up	Voided 25 Aug (see below)
6	Verified signup rate	40%	112 of 192 since 1 May (58%)
7	Net burn	Falling	Apollo $495 a month, Vercel and PostHog capped

What moved, by check-in

Check-in	Reading
26 Aug	Metric 5 voided: with bots filtered, zero human pricing-page views in thirty days. Every earlier upgrade-click figure retracted. Metric 2: Visa answered after 168 hours; the inquiry was in our spam folder.
2 Sep	Metric 3: zero sends; only one of twelve mailboxes warming (31 Aug audit). Server-side events were being dropped as bots; fixed 27 Aug.
9 Sep	Metric 3: about one send every eleven minutes from my own address; one cold positive reply, four meetings. Metric 5, rebuilt: 78 upgrade-CTA events, 2 paid-tier clicks, both from one visitor.
16 Sep	Metric 5: 61 events, 50 visitors, 1 paid-tier click. First buyer asks how to pay by PO.
30 Sep	Metric 1 undercut by my calendar: planned work blocks verified 0 of 3 on 23 Sep and 0 of 3 on 24 Sep; the quote and invoice block was displaced and never rescheduled. Metric 4 still 0.
17 Oct	Paying organisations: 2 directly, 19 DoD-covered (R2-05). Metric 4 still 0.

Inbound response, 1 May to 16 Oct (the contact log)

Eight real contact-form inquiries, with tests and the 3 to 7 Aug smoke run excluded:

Outcome	Count
Answered the same day	6
Answered after 7 days (Greg Velarde, Visa, 13 Aug; found in spam)	1
No reply found (Jon Trebing, 28 Aug, Win 11 STIG out of date)	1

Signups

192 signups since 1 May, 112 verified (58%). Event-level counts overstate this, so I use the verified count.

Sources:

• Founder Operating System, Module 10 one-pager, scorecard (OneDay project doc, 14 Aug 2026)
• Weekly check-ins 26 Aug, 2 Sep, 9 Sep, 16 Sep, 30 Sep 2026 (OneDay project docs)
• Capstone Facts Reconciled, 17 Oct 2026: inbound response time (STIGViewer contact log), paying organisations