R2-07 Assured sales and testimonial counts

Supports slide 15.

Assured is Jody’s book. Its income goes to Jody, the author, not MoxyWolf. I show it separately because it proves demand for a bet we redeveloped, and it doesn’t count toward MoxyWolf revenue.

Measure	Count	Source
Testimonials on assuredbook.com	24 (“currently 24, goal 100”, 14 Nov 2025)	#assured-book Slack, via Capstone Spine Timeline
Beta readers reached by LinkedIn DM (Sprint 19)	1,308 contacted; 303 interested; 55 downloads; 21 endorsements	Module 2 Sprint 19 Assessment, tests 1 and 2
Testimonial-page response rate (Sprint 19, test 3)	13 of 24 (54%)	Module 2 Sprint 19 Assessment
Book sales	See note
Speaking engagements	See note

Not yet evidenced: book sales. My own figure is roughly twice the testimonial count; no site export, Stripe or retailer record is in the pack yet. Not yet evidenced: speaking engagements. My own figure is three; no invoices are in the pack yet.

Sources:

• Capstone Spine Timeline, 16 Oct 2026 (Assured lane)
• Capstone Facts Reconciled, 17 Oct 2026 (Assured income goes to the author)
• Module 2 Sprint 19 Assessment, assuredbook.com experiment map