MoxyWolf LLC
Resource pack

R5-02 · backs slide 29, 45

R5-02 Scorecard history

Supports slide 29 and slide 45.

The Monday scorecard started with the Founder Operating System on 17 Aug 2026. Seven metrics, thirty minutes, every Monday. This is what it measures, where each number started, and the dated readings in my weekly check-ins since.

The rule

Green is at or above target. Amber moved but short. Red didn’t move. Red two weeks running gets promoted to a Rock or killed. Each Rock owns at least one metric, so a red cell always has a name on it.

North Star

Organisations on a paid, Stripe-verified subscription with at least one weekly-active verified user.

Date Reading Note
12 Aug 2026 0 reported Wrong. Sullivan Environmental had paid on 28 May.
17 Oct 2026 2 paying directly through Stripe; 19 covered by DoD; 1 invoiced From the invoice table (R2-05). Weekly-active isn’t instrumented for API customers yet, so “qualified” can’t be counted.

The seven input metrics

# Metric Target Baseline, 14 Aug Later readings
1 Qualified sales conversations booked (me) 2 a week 0 9 Sep: one real reply and four meetings from manual sends
2 Time to first response on inbound under 4 business hours 36 hours (Visa, 13 Aug) Visa took 7 days in the end (spam folder). 2 Sep: newsletter signup answered in about 3.5 hours. Since 1 May: 6 of 8 inquiries answered same day, 1 after 7 days, 1 unanswered.
3 Outbound reply rate, named sender 3% 0 of 25 (5 Aug) About 200 manual sends 3 to 16 Sep, one cold positive. No computable rate. Outbound demoted 26 Aug.
4 Partner-sourced qualified accounts 1 0 of 528 reachable 0 as of 16 Oct
5 Upgrade-CTA clicks (PostHog) trend up 18 vs 57 prior 9 Sep: 78 CTA events in 8 days, 2 paid-tier clicks, 0 checkouts. 16 Sep: 61 events, 50 visitors, 1 paid-tier click.
6 Verified signup rate 40% plan 112 of 192 since 1 May Unchanged denominator set (R5-09)
7 Net burn falling Apollo $495 a month, Vercel $92.27 a cycle, PostHog capped at $1,200 QuickBooks: Aug $10,405, Sep $10,413. 9 Sep: $225.76 of OpenAI auto-reloads in about 22 hours. 16 Sep: about $813 OpenAI and $620 Anthropic in 8 days. 23 Sep: no reloads since 16 Sep; Postman cancelled.

Not yet evidenced: a complete week-by-week colour record. I logged readings in the weekly check-ins, not in one dated table, so the history above is the readings I can date, not every Monday.

Sources:

  • Founder Operating System, 17 Aug 2026 (project doc): metrics, targets, baselines, colour rule
  • Weekly Check-Ins 2026-08-14 to 2026-10-07 (00 – Project Hub/Status & Dashboards/)
  • Capstone Facts Reconciled, 17 Oct 2026: Stripe customers, inbound count, Rock 1 sends
  • QuickBooks P&L Aug and Sep 2026