MoxyWolf LLC
Resource pack

R5-05 · backs slide 31

R5-05 Scenario sheet

Supports slide 31.

Four futures from one model. Only the Strike Graph licence count and, in the downside, expenses change. The organic funnel is the same in every row.

Assumptions shared by all four

  • Organic: 35 signups a month, 58% verified, 3% paid (modelled), $2,000 ACV, 33% annual churn. About 6 paying organisations by month 12.
  • Strike Graph: $2,450 net per licence (70% of $3,500). This is my planning assumption until terms are signed.
  • Expenses $10,409 a month; opening cash about $140K.

The four

Scenario Strike Graph licences, year 1 Organic paying orgs, m12 Revenue, year 1 Cash, m12 Management response
Base 850 (400 in Q1, then 50 a month) 6 $2,089,520 $2,104,612 Hold the plan. Deliver the embed. Review at the Monday scorecard.
Half partner attach 425 (200 in Q1, then 25 a month) 6 $1,048,270 $1,063,362 Founder time to Strike Graph’s sales team and the quote path. No new build until attach recovers.
Double partner attach 1,700 (800 in Q1, then 100 a month) 6 $4,172,020 $4,187,112 Content delivery and partner pages first. Hire the Growth Lead in Q1, not Q3.
Downside 0 6 $7,020 $52,975 Embed slips, CMMC review drags past Q2 2027. Cut tooling and contractors to $6K a month from month 6. Keep the engine and the gate. Decide at month 6.

Revenue by month

Month Base Half attach Double attach Downside
Nov 26 $328,401 $164,251 $656,701 $101
Dec 26 $326,049 $163,124 $651,899 $199
Jan 27 $326,144 $163,219 $651,994 $294
Feb 27 $122,885 $61,635 $245,385 $385
Mar 27 $122,974 $61,724 $245,474 $474
Apr 27 $123,060 $61,810 $245,560 $560
May 27 $123,143 $61,893 $245,643 $643
Jun 27 $123,223 $61,973 $245,723 $723
Jul 27 $123,300 $62,050 $245,800 $800
Aug 27 $123,375 $62,125 $245,875 $875
Sep 27 $123,448 $62,198 $245,948 $948
Oct 27 $123,518 $62,268 $246,018 $1,018
Year 1 revenue $2,089,520 $1,048,270 $4,172,020 $7,020
Cash, m12 $2,104,612 $1,063,362 $4,187,112 $52,975

Downside, month by month

Month Organic revenue Expenses Cash
Nov 26 $101 $10,409 $129,692
Dec 26 $199 $10,409 $119,482
Jan 27 $294 $10,409 $109,367
Feb 27 $385 $10,409 $99,344
Mar 27 $474 $10,409 $89,409
Apr 27 $560 $6,000 $83,968
May 27 $643 $6,000 $78,611
Jun 27 $723 $6,000 $73,334
Jul 27 $800 $6,000 $68,134
Aug 27 $875 $6,000 $63,009
Sep 27 $948 $6,000 $57,957
Oct 27 $1,018 $6,000 $52,975

What the four say together

The organic funnel is the same six organisations in every row. Year one is the Strike Graph embed, and the downside is the one where it slips. That concentration is the risk I’m naming. The DTA and CSA embeds are how it comes down.

Not yet evidenced: the Q3 timing for the Growth Lead that the double-attach response moves to Q1. Sprint 24 names the role and the reasons, not a quarter.

Note: slide 38 says the downside cuts tooling and contractors “to zero”. The model and this slide cut expenses to $6K a month from month 6. The two slides need to agree.

Sources:

  • deck-src/model.json, 17 Oct 2026 (all revenue and cash figures)
  • R5-04 forecast model; R5-09 funnel model
  • 15 Oct 2026 Strike Graph meeting and my planning figures; terms not yet signed
  • Sprint 24 micro-assessment v2 (Growth Lead role)